Poseidon

Harnessing the richness of Peruvian biodiversity to create natural, sustainable, and premium food products that connect tradition with innovation.

+120
Natural SKUs
15+
Export markets
100%
Sustainable sourcing

Project tagline

“Real cuts. Real quality. Real flavor.”

A premium experience made accessible—with consistency from shelf to social.

Packaging Retail Campaign

The Brief

Tierra de Poseidón, a Peruvian seafood restaurant, needs enhanced visibility. Despite offering premium, fresh, and natural products, its location and current recognition are limited. Our goal is to elevate its brand, drive acquisition, and foster loyalty by highlighting its superior quality and meticulous culinary approach.

The Insight

In a sea of fleeting trends, discerning palates crave genuine quality over shallow spectacle. People are tired of empty promises. Tierra de Poseidón, with its unapologetic commitment to fresh, natural Peruvian ingredients, offers that rare, authentic culinary truth. We're tapping into the hunger for real flavor, not just pretty plates.

The Idea for This Project

  • Our mission? To turn Tierra de Poseidón into Lima Norte's notoriously delicious, non-negotiable seafood spot. We're ditching the fluff to champion their insane quality and honest flavors. This isn't just marketing; it's revealing a culinary secret that frankly, everyone deserves to discover.
Product and retail detail
Café Premiun
Promotional layout and pricing module
Peru Nature Food
System of brand images and sizes

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